Innovative Marketing for Movie Theaters
We support innovative marketing initiatives by movie theaters in North Rhine-Westphalia that reach new target audiences and enhance the movie-going experience in the long term.
Is this funding right for me?
First, please check whether you meet the funding criteria. This funding is intended for movie theaters in North Rhine-Westphalia that wish to explore new ways of engaging and retaining their audience through innovative marketing measures.
Innovative Marketing for Movie Theaters
Support for innovative marketing initiatives for movie theaters in North Rhine-Westphalia.
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Movie Theaters in NRW
Operators of movie theaters in North Rhine-Westphalia are eligible to apply.
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Innovative Marketing Initiatives
Funding is provided for innovative marketing measures for movie theaters.
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Funding of up to 50%
Funding is provided as a grant covering up to 50% of eligible costs.
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Ongoing Application Period
Applications may be submitted on an ongoing basis.
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Movie Theater Operators
Only operators of movie theaters in North Rhine-Westphalia are eligible to apply.
Application Documents
- Description of the Planned Marketing Initiative
- Description of Objectives and Target Audiences
- Time and Action Plan
- Calculation of Total Costs
- Financing Plan
Schedule an Appointment
A consultation is required before submitting an application.
Contact Person for Innovative Marketing and Film Theaters
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Britta Lengowski
Coordinator, Distribution/Marketing/Theaters
The Selection Process
The Film Funding Committee decides on the submitted projects.
News: News from the FMS
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24. Verleihung Gerd Ruge Stipendium der Film- und Medienstiftung NRW
October 7, 2026
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Michael Souvignier Receives the 2026 Carl Laemmle Producer Award / The 2026 Carl Laemmle VFF Talent Award Goes to Paulina Lorenz, Jorgo Narjes, and Faraz Shariat for “Staatsschutz”
September 19, 2026
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Four films funded by the German Film Foundation are currently in the running for the 2026 Oscar shortlist
September 14, 2026