Film und Medien Stiftung NRWNewsNewsInternational Film Conference 18.–20.06.2012, Staatenhaus Cologne

International Film Conference 18.–20.06.2012, Staatenhaus Cologne

International Film Conference of the Film- und Medienstiftung NRW 
18.–20.06.2012, Staatenhaus Cologne

  • Film Policy with Eumann (SPD), Jarzombek (CDU), Johannes Klingsporn (VDF), Boris Turovskiy (Piraten)
  • Digital Distribution with my video and Viewster
  • Entertainment with Gary Carter, Ute Biernat, Andreas Scheuermann and Bora Dagtekin
  • New Content with ARTE, ZDFneo, SWR, UFA Lab, zero one film, Gebrüder Beetz and Bastei Lübbe
  • Crowdfunding with Brainpool, Startnext, Futur Film and Schmollywood
  • International Emmy Judging with President Bruce Paisner, author James Manos and Anke Engelke
  • Entertainment Master Class with Keri Lewis Brown, Paul Jackson and Geoff Posner

This year the International Film Conference of the Film- und Medienstiftung NRW takes place in the context of Medienforum.NRW and will again be discussing the effects of digitalisation on the production, distribution and reception of film, TV and innovative media content. Besides the classic issues of film policy, for the first time the conference will also be concerning itself with the entertainment field, which is particularly strong in Cologne. The development of new digital content and transmedia formats, and new forms of financing will shape the third day of the conference.

 “Again, we have given a broader base to the conference in order to do justice to the latest extensive changes in film and the media. The challenges facing the producers of film, TV and new media content are certainly comparable in the Internet age. And so we wish to continue working on productive cross links between the fields,” CEO of the Filmstiftung Petra Müller says with respect to the conference concept. “This year, entertainment provides a thread running through the events, a thematic emphasis – from the Emmy judging and the Entertainment Master Class in the week beforehand to Entertainment Day in the Staatenhaus. I am delighted that leading national and international personalities from the industry will be coming together to discuss the trends and tendencies of the format world in Cologne, Germany’s entertainment capital.”

Overview of the Programme 

On Monday, 18.06., the film conference will be discussing necessary course adjustments in film policy for the digital world. Current debate on film policy is dominated by two themes: the FFG amendment and copyright law. It is a matter of setting the basis course for Germany’s film culture and cinema landscape in the digital world, a tenable subsidy system for the future, and the creation of suitable conditions for a successful film industry. After the keynote by Marc Jan Eumann, State Secretary of Federal Affairs, Europe and the Media NRW, participants in the discussion will beThomas Jarzombek, CDU member of the Bundestag, Johannes Klingsporn, Association of Film Distributors, Prof. Michael Rotert, eco, and Boris Turovskiy, Piraten Party. Presenter Ulrich Höcherl, Blickpunkt:Film.

Following the panel on film policy, we will be taking a look at the state of digital distribution, examining new distribution platforms and their business models, and not least the chances presented by possible new forms of utilization for the film industry. Netflix and Hulu are successful in the USA; Google has announced its entry onto the market with Web-TV search engines and download portals. This has been in the offing for some time, and now audiences demonstrate new expectations with the new technical devices and offers available. After a survey of the market from Klaus Goldhammer, Goldmedia GmbH, discussion will continue with Robert Franke from my video, Kai Henniges from Viewster, Michael Loeb from WDR mediagroup, andThorsten Hennig-Thurau from the Westfälischen Wilhelms-Universität, Münster, in a panel presented by Ulrich Höcherl from Blickpunkt:Film. In cooperation with the Filmbüro NW, film und fernsehproduzentenverband NRW, VFFV media e.V.

Cologne is Germany’s entertainment centre. This is reason enough to devote the entire second day of the conference to that subject. On Tuesday, 19.06., leading figures in entertainment will be discussing current trends and tendencies of TV entertainment, analysing the market and market structures from a national and an international perspective, looking at format development and branding and the cross links between entertainment and film. The entertainment day is being organised in cooperation with the Allianz Deutscher Produzenten – Film & Fernsehen. Presenter of the day is Torsten Zarges, kress, Cologne.

Format Development    After an analysis of the international and national entertainment market by Guy Bisson from IHS Screen Digest and Thomas Lückerathfrom DWDL, and the highly anticipated keynote on format development by Gary Carter, the discussion will be taken up by Ute Biernat from Grundy Light Entertainment, Oliver Fuchs from Eyeworks Germany, Georg Hirschberg from Prime Productions, Stefan Oelze from Filmpool and Astrid Quentell from Sony Pictures. After the lunch break, Torsten Zarges will interview producers Oliver Berben, Constantin Film, and Andreas Scheuermann, Brainpool TV, on the subject of branding strategies.

Film Meets Entertainment    To conclude the day, participants will be taking a look at the cross links between entertainment and film, and asking the questions: What works in entertainment and why, or why not? What is suitable for the cinema and for television? What can the cinema and television learn from each other?  After a case study of “Türkisch für Anfänger” with director Bora Dagtekin and producersChristian Becker and Lena Schömann from Rat Pack/Westside, the discussion will be joined by Ralf Husmann from Brainpool Entertainment, Wilfried Geike from Warner Bros. Entertainment, Paul Steinschulte from Universal Pictures International Germany and director Sönke Wortmann from Little Shark Entertainment.

Like last year, the third day will be devoted to “New Content”. Under the heading “How to Lab?” Wednesday, 20.06. will provide an insight into the current work of the development labs. In production companies and broadcasting stations, telecommunications and publishing, small units have been set up for research and development, while the first transmedia format types are emerging at innovative production companies. With talks and presentations by Liz Rosenthal from Power to the Pixel, Michel Reilhac from ARTE France Cinema, Florian Hager from ARTE G.E.I.E, Slaven Pipic from ZDFneo, Melanie Wolber from SWR, Jens Uwe Bornemann from UFA Lab, Thomas Kufus from zero one film, Christian Beetz fromGebrüder Beetz, and Stefan Lübbe from Bastei Lübbe. Presenter of this panel isMichael Rueger from SuperRTL. In cooperation with Mediencluster NRW.

For some it is a real, alternative means of financing, for others more of a marketing tool – to conclude the film conference, producers and financing experts will examine the continuing development of crowdfunding. Two crowd-funded film projects created a sensation in 2011: “Hotel Desire” by teamWorx and “Stromberg – der Film” by Brainpool. Just how much can crowdfunding achieve, and for what projects is it suitable? What do we need to know, what do we need to take into account? Discussion with: Ralf Husmann from Brainpool Entertainment, Tino Kreßner from Startnext, Ingo Schmoll, Schmollywood, Johannes Thielmann, Futur Film, and Henrik Armah, Olswang Germany.


Wednesday, 13.06.12 (by invitation only)
Semi final round of judging for the International Emmys 
In the presence of Academy President Bruce Paisner, the members of the jury will select four nominations for the highly respected international TV award in the categories English-speaking actor, Current Affairs (in English), Comedy (South America) and Drama Series (Asia, as well as Africa). Prominent guests like “Sopranos” author James Manosand Anke Engelke are expected for the event, which is being organised by Leopold Hoesch from BROADVIEW.TV in cooperation with the Film- und Medienstiftung NRW, the Landesanstalt für Medien NRW, ZDF, and MMC Studios.

Wednesday, 13.06.12 – Tuesday, 19.06.12 (only with separate accreditation) 
Entertainment Master Class    Up until 19th June, the world’s first academy of television entertainment, which has been developed in collaboration with leading figures from the media industry in order to train young-generation talents, will be realizing a seminar for young creative talents with international professionals like Paul Jacksonfrom Eyeworks, Keri Lewis Brown, and one of the most successful English entertainment producers, Geoff Posner


Monday, 18.06.12, 12.30 pm (by invitation)
Producers’ and filmmakers’ lunch

Tuesday, 19.06.12, t.b.a. (by invitation)
Filmstiftung NRW meets Filmstiftung Zürich    The producers’ and filmmakers’ lunch, as well as the working lunch CH@NRW offer a platform for networking and exchange on Monday and Tuesday respectively. 
In cooperation with MEDIA Antenne NRW 

Wednesday, 20.06.12, 12.30 pm (by invitation)
Handing Over AV-Gründerzentrum

The complete programme, all speakers and further information: 

The International Film Conference 2012 is being realized in cooperation with the Allianz Deutscher Produzenten – Film & Fernsehen, the Filmbüro NW, the film und fernsehproduzentenverband NRW, VFFV media e.V., Mediencluster.NRW, Entertainment Master Class, Zürcher Filmstiftung, Frankfurt Story Drive, International Academy of Television, Arts and Sciences, MEDIA Antenne NRW, Power to the Pixel and the AV-Gründerzentrum. Our sponsoring partner is Audi AG.

The International Film Conference of the Film- und Medienstiftung NRW will take place in the context of Medienforum.NRW. Organisers are the Film- und Medienstiftung NRW and the LfM Nova.

Under the motto “Brave new media world: networked, open, mobile” the 24th Medienforum.NRW from 18.-20.06. is being held in the Staatenhaus of Koelnmesse and will discuss the consequences of current media development for society and the industry, in the fields of communication, information, entertainment and marketing. Events every evening offer participants an opportunity to develop and cultivate personal contacts.