Film und Medien Stiftung NRWNewsPressJennifer Mival is professor for the master’s programme in Entertainment Producing at the ifs internationale filmschule köln

Jennifer Mival is professor for the master’s programme in Entertainment Producing at the ifs internationale filmschule köln

  • The international format expert comes from Netflix
  • Germany’s first course of study for entertainment to begin in September 2021
  • Applications accepted until April 12, 2021
  • Further information at

Jennifer Mival was appointed professor at the beginning of the application period for the new master’s programme in "Entertainment Producing" at the ifs internationale filmschule köln. Mival has come from Netflix where she was responsible for the new programme division of Non-Fiction Original Series for the German-speaking market and Scandinavia. She had previously served in such posts as Executive Producer and Head of Formats at Seapoint in Cologne, ITV Studios and ProSiebenSat.1, as well as Head of Programming at the youth channel Joiz. She has taught at various educational institutions including the Film University Babelsberg Konrad Wolf where she lectured on format development and transmedia storytelling.

Jennifer Mival: "Given the current pressure to innovate coming from new, digital players and changing viewing habits, it’s hard to imagine a more exciting time for the entertainment genre. The MA Entertainment Producing adds a 'Learning by Understanding' in the best possible way to the 'Learning by Doing' principle which is so prevalent in the entertainment field – a great initiative from the Film- und Medienstiftung NRW and ifs given the genre’s growing importance. I am looking forward to helping shape this new course of study and to working with my colleagues from the industry to prepare students for future forms of entertainment production. We are looking to promote originality as well as an awareness of the interplay between economic and social responsibility through a critical examination of the genre and an open exchange with the industry."

Nadja Radojevic, Managing Director of the ifs: "With Jennifer Mival, we have succeeded in being able to recruit an extremely experienced format expert as professor, and someone who knows the entertainment industry from the perspective of the producers, broadcasters and streaming services. Thanks to her extensive experience, she has excellent national and international connections within the industry, and her many years of working in NRW mean that she has also has close ties to the entertainment hub of Cologne. I’m looking forward to using her expertise to launch the new course and to working with her and the industry partners to also expand this nascent training programme in entertainment in the medium term."

The pool of experts and lecturers include Ute Biernat (CEO, UFA Show & Factual), Stefan Oelze (Executive Board, Rosebank), René Jamm (CEO, Warner), Christiane Ruff (CEO, ITV Studios), Astrid Quentell (CEO, Sony Pictures Film und Fernseh Produktion), Mike Timmermann (Senior Executive Producer, Talpa), Christoph Fey (Managing Director, Entertainment Master Class), Godehard Wolpers (Managing Director, Brainpool TV), Michael Gaul (Head of Legal & Business Affairs, Banijay Germany), Daniel Brückner (VP Strategic Business Development, divimove), Marcel Amruschkewitz (Editor-in-Chief and Head of Entertainment, VOX), Bernhard Sonnleitner (VP International Scouting & Trends, Seven.One Entertainment Group), Maximilian Klopsch (Managing Director, Seven.One AdFactory), Philipp Käßbohrer (Managing Director, bildundtonfabrik) sowie Arne Kreutzfeldt (CEO, Florida Entertainment).

 The master’s programme in „Entertainment Producing“ will be begin in September 2021. The application period runs until 12 April, 2021.

About the master’s programme in „Entertainment Producing“
In future, the two-year part-time master’s programme will accept new students every two years beginning in the winter semester. The course of study is unique in the German-speaking world and dedicated to the production of non-fictional entertainment formats. It offers media professionals from the TV industry and career changers from related fields the opportunity to expand and deepen their theoretical and practical knowledge in order to further qualify for management tasks or entrepreneurial activities in entertainment. The programme was developed on the initiative and with the support of the Film- und Medienstiftung NRW and in close cooperation with the Entertainment Master Class and prominent producers from the entertainment industry in North Rhine-Westphalia. It was preceded by two pilot programmes and an Entertainment Master Class. Additional in-service training programmes are being planned.

Founded in 2000, the ifs internationale filmschule köln is now one of the leading training centres for film and the moving image in Germany. It sees itself as an internationally-oriented training and further education institution for the audiovisual media industry. Its goal is to offer film and media professionals high-quality, future-oriented training with theory and practice in close tandem. Its location at the film and media hub of Cologne further emphasises its claim of being particularly close to the industry. The ifs is a subsidiary of the Film- und Medienstiftung NRW. The courses of study are offered in cooperation with the TH Köln.

More information at

A photo of Jennifer Mival can be downloaded here
Please note the photo credit: André Rival

For more information:

Film- und Medienstiftung NRW, Tanja Güß, Tel.: 0211-93050-23,
ifs internationale filmschule köln, Miriam Edinger, Tel.: 0221-920188-230,