Film und Medien Stiftung NRWNewsPressNew Master‘s program »Entertainment Producing« starts at the ifs

New Master‘s program »Entertainment Producing« starts at the ifs

  • Development, production and exploitation of entertainment formats in four semesters
  • International format expert Jennifer Mival heads the course as professor
  • 14 participants from Germany and Switzerland make up the first class

The new Master‘s program »Entertainment Producing« starts today at the ifs internationale filmschule köln. The four-semester part-time course, which is unique in the German-speaking world, is dedicated to the development, production and exploitation of non-fictional entertainment formats. The aim is to support ambitious media professionals in their professional development as entertainment producers – through a deeper understanding of the producer’s tasks in the field of creative, economic, and social responsibility.

In line with current industry dynamics, the program is specifically designed for students with diverse professional backgrounds. The majority of the 14 students from Germany and Switzerland already have extensive experience in various areas of the entertainment sector, including editing, conception, producing, production management, casting, social media content, screenwriting, realization or editing of well-known entertainment formats, and work freelance or permanently for broadcasters or production companies.

The course was developed on the initiative and with the support of the Film- und Medienstiftung NRW and in close cooperation with the Entertainment Master Class and high-profile entertainment producers. At the opening event, Petra Müller, Chief Executive Director of the Film- und Medienstiftung NRW, welcomed the new students.

»After more than three years of intensive development and preparation, the study program entertainment can finally begin. I would like to thank everyone who has been involved in this and extend a very warm welcome to the first students – to the ifs and to Cologne, Germany‘s leading entertainment location,« said Petra Müller, Chief Executive Director of the Film- und Medienstiftung NRW and principal partner of the ifs.

Nadja Radojevic, Chief Executive Director of ifs: »I am delighted that this Master‘s program, which is unique in the German-speaking world, is now starting with a strong and diverse class. A warm welcome to the new students and an inspiring first semester!«

The first German-language Master‘s program Entertainment Producing is led by professor and format expert Jennifer Mival. Mival was most recently responsible for the new Nonfiction Series Originals programming area for the German-speaking market and Scandinavia at Netflix. Previously, she was Executive Producer respectively Head of Formats at Seapoint in Cologne, ITV Studios and ProSiebenSat.1, as well as Head of Programming at youth channel Joiz.

Jennifer Mival, Professor Entertainment Producing: »In the first semester, we are focusing on the development of innovative entertainment formats for a changing, highly competitive market with its diverse forms of distribution. So we are starting in the middle of a central topic that moves our industry. I am very much looking forward to the exciting exchange with the students of our first year and I am grateful for our cooperation partners and lecturers from the industry who are supporting us at the start of this unique Master‘s program. launch of this unique master’s program and will provide realistic briefings and feedback.«

The course contents are based on the creation process of an entertainment production – from the development of an idea to production and evaluation. They are tailored to the producer‘s areas of responsibility in the respective production phase. Each semester combines project work with courses that provide context and craft. The project work on format development in the first semester, for example, is flanked by seminars on digital transformation, changing media use, and its impact on format development. Other focal points lie on management aspects in the development and pitch phase of an entertainment project, such as trying out creative techniques or using visualization tools to pitch ideas to industry representatives.

For further information see

Founded in 2000, the ifs internationale filmschule köln today is one of the leading schools for film and moving images in Germany. It views itself as a central, internationally oriented institution for education and professional training for the audiovisual media industry. It has the aim to provide film and media professionals with a high quality, future-oriented education in a close interweaving of theory and practice. The fact that it is located in Cologne, a film and media center, is particularly characteristic of its claim to being close to the industry. The principal partner of the ifs is the Film- und Medienstiftung NRW. The study programs are offered in cooperation with the TH Köln.

A photo can be downloaded here. Please note the photo credit provided.
BU: The first class of the MA Entertainment Producing with Petra Müller, Managing Director Film- und Medienstiftung NRW (2nd row, 1st from right, seated), Nadja Radojevic, Managing  Director ifs internationale filmschule köln (left, 1st row, 1st from left) and Prof. Jennifer Mival (2nd row, 1st from left). Photographer: Ralph Sondermann

Contact for further information:
ifs internationale filmschule köln, Miriam Edinger, Tel.: +49 221-920188-230,
Film- und Medienstiftung NRW, Katharina Müller, Tel.: +49 211-93050-39,