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NRW is the advertising hub with the highest turnover in Germany. Apart from the leading advertising and media agencies, important concerns with large advertising and communications budgets are based in NRW, including nine DAX-listed companies. With its combination of small and large agencies, fashion and art, as well as the film and music industries in an economically strong environment, NRW offers the ideal infrastructure for the advertising and communications industries.

 Facts & figures

  • around 12 billion euros turnover in NRW
  • leading advertising hub: around 40 per cent of the overall turnover generated by the German advertising industry
  • around 7,000 companies and freelancers in the field of advertising
  • more than 61,000 employees
  • Düsseldorf as the location with the highest advertising turnover
  • top players: BBDO, Grey, TBWA, Ogilvy, DDB, Ogilvy, Havas, McCann, Saatchi & Saatchi
  • leading German media agencies: MediaCom, OMD, Wavemaker
  • two of Germany‘s largest event agencies: Vok Dams and Uniplan

More information:

Advertising in NRW

Nicole Prüsse
COO EMEA Publicis Media
We appreciate NRW for its reputable media, the large number of companies operating in advertising, and its training institutions. As a media network we are right behind the development of the communication location NRW, so that we are explicitly involved – for example with our Germany bursary – in promoting the young generation.
Dickjan Poppema
CEO Grey Deutschland
There isn't another town where the interaction of creativity, lifestyle, internationality and business is as good as in Düsseldorf. The regional capital offers everything that an advertising agency needs in order to be able to work successfully: the openness of the people, a good media landscape, a wide range of cultural activities and, not to forget, the central location with an excellent connection to the neighbouring countries and the European markets.
Steffen Gentis
Chief Production Officer BBDO Germany
Düsseldorf is an ideal place for those of us making commercials - also because of the dense network. So, we founded our production unit Craftwork here. In Düsseldorf, we have produced TV commercials which everybody knows.. This is where international top directors work and the industry meets - like at our "BBDO Directors' Lounge" which we host twice a year.
Sandra Hiller
Member of the Board VOK DAMS Events
It has been, in particular, the industrial structural change from tradition to modernity, which has resulted in new and exciting event locations being created in NRW. This offers many possibilities for creative conceptual approaches and a strong incentive for our clients to stage their events in NRW
Thomas Hinkel
COO OMD Germany
The cities of Düsseldorf and Cologne stand for a unique and exciting mixture of art and culture, architecture, fashion, media, communication and advertising. The resulting release of creative energy combined with the prevailing zest for life here make the hub so attractive for companies and employees.
Christian Zimmermann
Group CEO Uniplan
We have been at home in NRW since 1960 and connected with Cologne ever since. The vibrant art and cultural scene and the Rhenish lifestyle make Cologne into a magnet, the creative scene is strong and constantly bring forth new talents. We profit from this as a live communications agency when hiring new colleagues.
Ruber Iglesias
CEO McCann Worldgroup / MRM/McCANN Germany
North Rhine-Westphalia is able to constantly invent itself anew. For McCann, this is where the heart of trade, fashion and cosmetics beats, and it's here where MRM//McCann find digital trendsetters and new innovative talents.
Matthias Dang
CEO IP Deutschland
NRW is Germany's media hub No. 1 and is characterised by internationally operating companies, market-leading TV stations and important trade fairs like the dmexco. In addition, Düsseldorf is home to the three biggest media agency networks and the advertising hub with the highest turnover.
Udo Müller
Founder and CEO Ströer Media
Ströer has always been connected with Cologne. We are experiencing the dynamism of digitalisation here to a considerable degree. Digital media have strengthened NRW as a location in a sustainable way and represent a relevant economic factor for the region.
Frank Lotze
CEO of the BBDO Group Germany
Düsseldorf is one of the leading advertising hubs, and Cologne is where the major TV stations are based. The region also offers a strong business environment, stands for communication and internationality, and attracts creative talents. This is where we can work successfully.
Guido Körfer
Managing Director Havas Düsseldorf
Düsseldorf is the German No. 1 of the advertising hubs with the highest turnover and Havas has had a presence in the regional capital for more than 25 years. The Rhine-Ruhr metropolitan region is extremely popular with talents from home and abroad due to its diversity and the constantly growing tech and startup scene. It is precisely this atmosphere of diversity and agility that the communications industry needs in a rapidly changing world.
Oliver Schrott
, Founder and CEO of Oliver Schrott Kommunikation (OSK)
Cologne has been the home and headquarters of our communications agency since 1993. The city's creative and digital scene and its special lifestyle attract many young people who provide us with invaluable impetus for our projects all over the world.
Christian Rätsch
CEO Saatchi & Saatchi
NRW has always been an important centre for advertising. No other federal state handles more advertising budgets. Moreover, the state capital is becoming a key international player. The major global advertising budgets of recent years went to NRW.
Marianne Heiß
Düsseldorf and Cologne are the urban centres of an economically important region. They stand for communication and creativity, internationality and digital dynamics. And they attract top talents. This is a place where we can work successfully for our clients.
Christoph Pietsch
„Creativity is the most powerful force in business.“ Today, 13,000 creative people in almost 100 countries believe in this motto of our founder Bill Bernbach. And that also applies to NRW and Düsseldorf because this is where the first DDB office was opened outside of the USA. People already knew 50 years ago that all the ingredients for successful brand work could be found here: young talents, creative cultures, strong brands, infrastructure and lifestyle. Simply a powerful ecosystem.