NRW is the advertising hub with the highest turnover in Germany. Apart from the leading advertising and media agencies, important concerns with large advertising and communications budgets are based in NRW, including nine DAX-listed companies. With its combination of small and large agencies, fashion and art, as well as the film and music industries in an economically strong environment, NRW offers the ideal infrastructure for the advertising and communications industries.
Facts & figures
- around 12 billion euros turnover in NRW
- leading advertising hub: around 40 per cent of the overall turnover generated by the German advertising industry
- around 7,000 companies and freelancers in the field of advertising
- more than 61,000 employees
- Düsseldorf as the location with the highest advertising turnover
- top players: BBDO, Grey, TBWA, Ogilvy, DDB, Ogilvy, Havas, McCann, Saatchi & Saatchi
- leading German media agencies: MediaCom, OMD, Wavemaker
- two of Germany‘s largest event agencies: Vok Dams and Uniplan
More information:
Advertising in NRW