NRW is the advertising hub with the highest turnover in Germany. Apart from the leading advertising and media agencies, important corporations with large advertising and communications budgets are based in NRW, including nine DAX-listed companies. With its combination of small and large agencies, fashion and art, as well as the film and music industries in an economically strong environment, NRW offers the ideal infrastructure for the advertising and communications industries.
Facts & figures
- around 12 billion euros turnover in NRW
- leading advertising hub: around 40 percent of the overall turnover generated by the German advertising industry
- around 7,000 companies and freelancers in the field of advertising
- more than 61,000 employees
- Düsseldorf: location with the highest advertising turnover
- big players: BBDO, Grey, TBWA, DDB, Ogilvy, Havas, McCann, Saatchi & Saatchi
- leading German media agencies: MediaCom, OMD and Wavemaker
- two of Germany’s largest event agencies: Vok Dams and Uniplan
- centre for successful PR and digital services
- prestigious training and qualification institutions
More information:
Advertising in NRW